You have to be perceived as offering a unique opportunity that has NO COMPETITORS.

There is nobody offering what you are offering. If you offer is not unique... make it better.

Here is Russell Offering some case studies about companies that went to the red oceans of wealth, health, and relationships and created a blue ocean from people swimming in those oceans.

example. The personal transformation is a subset of the HEALTH category

The Authorized Mentor program is subset of the WEALTH category.

Which category is already a red ocean? Which one do you compete it? How will you throw rocks at the current competition and how will you separate yourself? Never run a race to the bottom on price. Make your product unique and charge the highest price in the marketplace.