Your Four Key Stories

The above audio is 8:51 from a really really important one hour lecture by Russell Brunson.

I am going to invite you to listen to the entire one our lecture on audio.

However, because that is a LONG and complicated lecture to get your head around, I will give you the high level summary in this short audio.

You need to tell FOUR sell thought out and intentional stories during every presentation.

Think of if this way. If you only have 20 minutes to speak. You tell your Origin Story and your give your OFFER.

If you have the full hour to 90 minutes, you must find a way to slip in ALL Four of your stories... each is designed to lower objections, change beliefs, and increase sales.